Marketing 101 Brand Yourself Like A President

Developing the Next Generation of Rainmakers Marketing 101: Brand Yourself Like a President I urge you to read the entire Fast Company article and learn from Ellen McGirt how President Obama revolutionized political campaigns by using social media. Here are my ideas on important points she makes. Kaskowitz points out that one of the main things you can learn from Barack Obama is the importance of telling the story. In a recent blog, he says: Mastering the art of appealing to people’s core stories is one that will serve you well and create incredibly loyal fans. You and I both know that candidates can easily market compared to elected officials. Lloyd Grove recently wrote about this and interviewed Harvard branding expert John A. Quelch in Obama’s Tarnished Brand. Quelch gives you a final point you must always keep in mind. I will change what he said so it applies to lawyers: After you are hired, you are only as good as the performance you deliver, and the brand promise has to be lived up to. If the promise has been very substantial and the performance has been average, that’s going to put you in a bigger hole than if the promise was modest and the performance has been average. Clients will measure your performance based on their initial expectations.   I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.